What is SEO and why do you need it?
SEO stands for “search engine optimization” and It’s the practice of growing the quality & quantity of your website traffic and exposure to your brand, through a non-paid (also known as organic) search engine results.
SEO is about understanding what users are looking for online, the answers they are pursuing, what words they use, and what type of content they consume.
Understanding these questions and knowing the answers
allows your brand to connect with the users who are searching for the product, service or the solutions you offer.
What is PPC and why do you need it?
PPC (Pay-Per-Click), is a platform where the advertiser will pay the search engine a sum of the fee each time their ad gets a clicked. Basically it is the method of buying visits to your website rather than achieving the visits organically.
By advertising in the most relevant "corners" of a search engine, you can drive immediate results and t’s fast. You can advertise anyone searching for your business or a relevant product/service. This is the main difference between the benefits of PPC advertising and the benefits of SEO. PPC advertising gives immediate gratification.
Why is Social Media important?
You can increase your brand recognition and trust by establishing personality and morals through social media presence.
Build trust with your audience by connecting with them at a personal level through social media channels.
Why use PR (Public Relations) for your business
The key to effective public relations and reputation management for any brand is the ability to communicate with your target audience. In a multi-channel digital world, your audience is influenced by a variety of different media types across multiple devices.
A successful PR strategy is a carefully constructed campaign that helps improve your domain authority and gets your brand in front of your audience when it matters. If you’re looking to attract more business and want to expand your service and product reach, contact us for a tailored made PR campaign.
Elevate your Web Design
Do you need a website with specific functionality, have a sizable website with bespoke design. We build state of the art e-commerce solutions that are easy to scale as your business grows.